Are you meeting the digital challenge?
By Corey L. Turner –McElvy Media Group
“A newspaper is the center of a community, it’s one of the tent poles of the community, and that’s not going to be replaced by websites and blogs.” That quote from Michael Connelly is why McElvy Media Group has built a history of success in the communities we serve.
Like any organization that has been around, the internet has changed how we do business and it will continue to do so. The phrase “content is king” has become trendy in digital marketing. But for more than 65 years, our publications have been relevant in the communities we have served because of our local and relevant content. We believe that concept will never change and it’s why our companies remain strong.
What has changed is the way we connect with our audience.
Pew Research Center reported 43% of American often got their news online in 2017, and that number has surely increased in two years. News organizations are still the source of that information and community newspapers still offer unique information you can’t get elsewhere. But we understand we have to meet more readers where they are in 2019. The same goes for connecting our advertisers with new customers in our Houston, Dallas, Austin, and Charlotte markets.
As a result, we have invested time and resources to offer our partners effective digital marketing solutions, custom print work, direct mail and other marketing tools. For a new business, we can build an optimized website, print business cards and brochures, manage social media and create a video as part of our comprehensive marketing strategy.
Marketing in 2019 requires a multi-channel approach to gain (and keep) more customers. The driveway, email inbox, Facebook feed and other channels alone just won’t work for most businesses the way they used to on their own.
Consumers now spend more than five hours a day on their smartphones, according to a 2018 AdWeek report. That means much of our spare time is now spent staring at our mobile devices checking social media, reading news, doing Google searches, and looking at apps and videos. That can’t be ignored by local businesses.
At McElvy Media Group we are equipped and excited to help businesses navigate through these marketing challenges. Change creates opportunities and we make sure our partners are utilizing digital marketing to grow their business and to move forward in this ever changing digital world, you don’t want to be left behind.
The internet means something different for everyone, but it is critical for each business and organization to ask the questions we started asking years ago. What does the role of online play in our business today? What role will it play tomorrow? What actions are we taking today to position us for success with those answers in mind?
How consumers make buying decisions in 2019 require adjustments of every business that plans to survive and hopefully grow in the future. Most research is showing that more than 70% of consumers want to learn about products through online content, including reviews and video, as opposed to traditional advertising methods. In other words, people have more information at their fingertips than ever before.
Give us a call at McElvy Media to see if we would be a good partner to help your business be where your customers are looking.